Skittles are one of the world’s most beloved candies, famous for their colorful, fruity shells and vibrant marketing campaigns. Whether you’ve had a pack at the movies or indulged in them during a road trip, these chewy candies are hard to resist. But what is it about Skittles that makes them so special? Let’s dive into some fun and surprising facts about Skittles that might just make you love them even more!
The Origin of Skittles
Where and When Were Skittles Created?
Skittles were first introduced in the United Kingdom in 1974. Though now often associated with the United States, these candies were initially a British creation. The company that made Skittles, a relatively small confectionery firm, couldn’t have predicted how globally popular their invention would become!
The Journey from Britain to the United States
It wasn’t until 1979 that Skittles made their way to the U.S. market. By the mid-1980s, the candy was being produced domestically in the U.S. and rapidly gained popularity. Thanks to their unique texture and bold flavors, Skittles quickly found a devoted fan base.
Fun Facts About Skittles’ Flavors
The Original Flavors of Skittles
When Skittles first launched, they featured five primary flavors: orange, lemon, lime, grape, and strawberry. These original flavors became iconic, and although the brand has experimented with different varieties over the years, this core lineup has stayed largely intact—except for one controversial change.
Skittles Around the World: Different Flavors in Different Countries
Skittles are sold globally, but the flavors differ depending on where you are. For example, in the UK, they retained lime in their mix much longer than in the U.S. In some parts of Asia, unique flavors like mango and even more exotic fruits are sold.
The Famous Green Apple vs. Lime Debate
One of the most polarizing moments in Skittles history was the 2013 decision to replace the original lime flavor with green apple in the U.S. Fans were quick to voice their displeasure, with some even petitioning to bring lime back!
Why Did Skittles Change Lime to Green Apple?
Skittles decided to introduce green apple in response to market research that suggested consumers preferred the flavor. It was part of a broader effort to refresh the candy’s appeal.
Fans’ Reaction and Skittles’ Response
The backlash was immediate. Lime-loving fans took to social media, and several online campaigns were launched to bring the old flavor back. Skittles responded by reintroducing lime in select, limited-edition packs, much to the delight of nostalgic fans.
Skittles’ Iconic Slogan
Taste the Rainbow: The Creation of the Slogan
If you know Skittles, you know their famous slogan: “Taste the Rainbow.” This catchy phrase was introduced in 1994 as part of a larger marketing campaign aimed at appealing to younger audiences.
Fun Facts About the “Taste the Rainbow” Campaign
The slogan is one of the longest-running and most successful in advertising history. What makes it unique is how it uses a sensory experience—taste—and pairs it with something visual—rainbows—to create a lasting impression.
The Popularity and Legacy of the Slogan
“Taste the Rainbow” has endured for decades, not only because it’s catchy but because it encapsulates the brand’s playful and colorful image. The slogan has been referenced in everything from memes to TV shows, further solidifying its place in popular culture.
What Are Skittles Made Of?
The Ingredients Behind the Colorful Candies
Skittles are made from a combination of sugar, corn syrup, hydrogenated palm kernel oil, fruit juice concentrates, and artificial flavors. What gives them their signature vibrant colors? That comes from a mix of artificial food dyes like Red 40 and Yellow 5.
Are Skittles Vegan or Vegetarian?
While Skittles are now considered vegetarian, this wasn’t always the case.
Animal-Derived Ingredients in Early Skittles Production
Skittles used to contain gelatin, which is derived from animal collagen, making them unsuitable for vegetarians or vegans. However, in 2010, the brand removed gelatin, and Skittles became a vegan-friendly candy.
The Shift to More Plant-Based Ingredients
Following consumer demand, the switch to plant-based ingredients helped Skittles reach a broader market. Today, they remain one of the most popular plant-based candies on the market.
The Science of Skittles Colors
Why Do Skittles Have Such Vibrant Colors?
The bright, bold colors of Skittles are part of what makes them so appealing. The candy shell contains artificial dyes that are specifically chosen to stand out in any setting, be it a vending machine or a grocery store shelf.
Do Different Colors Actually Taste Different?
Interestingly, while we perceive different flavors from each color, many studies suggest that the taste difference between Skittles is more psychological than physical. The brain often associates certain colors with specific flavors, which amplifies the perception of taste.
Skittles in Popular Culture
Skittles in TV and Movies
Skittles have made appearances in countless TV shows and films over the years. Whether casually displayed in a scene or used as part of the plot, Skittles are often shown as a fun, quirky snack choice.
The Skittles Super Bowl Commercial Legacy
Skittles’ Super Bowl ads are legendary. Their unique, offbeat humor always manages to capture attention.
Memorable Ads That Captured Audiences
Who can forget the commercial where Skittles were milked from a giraffe? These imaginative ads keep people talking about Skittles long after the Super Bowl is over.
Conclusion
Skittles aren’t just a candy—they’re a cultural phenomenon! From their quirky flavors to their vibrant colors, they’ve captured the hearts (and taste buds) of people around the world. Whether you’re a long-time fan or someone who occasionally indulges, Skittles’ fun history and iconic moments are a testament to their enduring appeal. So, the next time you grab a pack, remember: you’re tasting more than candy—you’re tasting the rainbow!
FAQs
Are Skittles really made with animal products?
No, Skittles are now completely free of gelatin, making them suitable for vegetarians and vegans.
Why do Skittles have such bright colors?
Skittles use artificial dyes like Red 40 and Yellow 5 to achieve their vibrant hues.
How many Skittles flavors exist?
The number of Skittles flavors is constantly changing with new limited editions, but there are over 40 flavors worldwide.
Why did Skittles remove lime flavor?
Skittles replaced lime with green apple in 2013 based on consumer preferences.
What’s the meaning behind the “Taste the Rainbow” slogan?
The slogan combines the sensory experience of taste with the visual beauty of a rainbow, emphasizing Skittles’ colorful variety.